Setting up a small business is fraught with risks because the incubation period is long and survival is difficult in a market that is competitive in the extreme. One can invest a lot and get very little in return when one ventures into business or even end up losing everything.
Choose the right product:
If one takes a look at the fashion world, there are low-value accessories produced in bulk and sold at throwaway prices. Then there are handcrafted products that command premium prices and always draw a select clientele. Choosing the right such handcrafted product with a unique appeal is the starting point for a small business. It should cost less but must have million dollar looks. One such product in the handmade men’s jewelry category is metal bracelets made of niobium, silver, copper and gold wires, twisted together and hammered into shapes that appeal to man’s intrinsic macho nature. Tie up with a maker of handcrafted men’s accessories and you have a source.
Launch your range of branded handcrafted jewelry for men online and create a website as well as list products on popular portals. It is important to give a nice sounding brand name and think up some unique properties that will set it apart and make it look desirable for men who wish to stand out from the crowd. Handcrafted men’s bracelets made of niobium, gold, silver and copper wires twisted and hammered into shape, each one unique, are ideal for high-value branding.
Price it right:
One advice people usually get is to price a product low so it can be competitive. It works differently in the world of handcrafted fashion accessories for men such as handcrafted jewelry where the value goes up in proportion to the perceived uniqueness of the product, its rarity and that it is chosen by a few. It is a logical thought that if a product is priced high there must be something special about it. Support it by creating hype about the product.
It is worthwhile exploring all possible avenues to sell handcrafted jewelry for men and this means offline as well as online.
Create a buzz:
Leverage the power of social media to create a buzz about personalized jewelry for men and it is sure to get results. People become promoters when you use strategies such as offering freebies should someone’s efforts result in a sale. For instance, one can get someone to wear the jewelry and leave a feedback on the impression it created and the change it made in his life.
Selling niche products can be exciting and challenging. It can also be rewarding. Instead of selling in bulk at low margins, one sells low quantities but makes a good profit. The only thing to keep in mind is to source the right handcrafted jewelry for men and use one’s ingenuity to promote it as one’s own creation.